الرقابة على الأنشطة التسويقية للمؤسسة من خلال نظام المعلومات التسويقية

Abstract EN

Try this course study highlight the contribution system of marketing information in the control of marketing activities for the organization, by highlighting the concept of control over marketing activities and their importance, and how a system of marketing information that provides sufficient information necessary for monitoring the performance of marketing activities - planning and implementation process visualization, and pricing, promotion, and distribution of goods and services for the purpose of completing the exchanges that satisfy both individual and organizational goals