متطلبات تفعيل مدخل إدارة التغيير كاستراتيجية للتطوير التنظيمي

Abstract EN

It is known that any change without effective management is like a body without a mind or a vessel without a master.

It needs effective management that seeks, plans, implements and leads to better achievement of the organization's goals.

Here, it was necessary for business organizations to adopt The introduction of change management is thought and applied if it is to survive and continue in an environment that does not know stability.

In line with this new challenge, change management has been involved as an organizational development strategy and as an input to reformulate a new structure with new circumstances.

Moreover, it has created an alternative organizational structure to serve the desired objective of the Organization: innovation and innovation