إمكانية تطبيق تكنولوجيا الأمان البيومتري في الفنادق المصرية : تقييم انطباعات العملاء باستخدام نموذج TAM

Abstract EN

This research aims to evaluate customers’ perceptions towards the applicability of biometric technology in Egyptian hotels using Technology Acceptance Model - (TAM).

Primary data was collected by a survey form designed based on TAM model and Likert scale.

The field study was applied to a random sample of customers in some five-star hotels in Sharm El Sheikh City.

The results after statistical processing showed a high level of customers’ perceptions towards biometric technology with regard to ease to use; multiplicity of usefulness; lack of concerns; increase of behavioral intentions towards its use.

The study recommends hotel establishments in Egypt to adopt and apply this technology in order to improve security level and increase accuracy in operational processes.