المقاربة القيمية في نظريات اتصال غربية و عربية : مدخل الاستخدامات و الإشباعات و نظرية الحتمية

Abstract EN

This paper presents the approach between the uses and gratifications theory, and the determinism value theory in the value axis ,and the related elements of the methodology.

It is assumed that the existence of some areas of ambiguity in both theories had a direct impact on the study methodology in each theory.

This research will attempt to present it through an analytical study of the concepts and tools to find out the difference between the two visions