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ضوابط المزيج التسويقي في الاقتصاد الإسلامي
Other Title(s)
Controls of marketing mix in Islamic economy
Author
Source
Issue
Vol. 7, Issue 14 (31 Dec. 2018), pp.161-193, 33 p.
Publisher
Emir Abd El Kader University For Islamic Science Shari'a and Economics Faculty
Publication Date
2018-12-31
Country of Publication
Algeria
No. of Pages
33
Main Subjects
Abstract EN
The concept of marketing in modern economic has assumed great importance as a result of the intense competition between economic institutions, and the increase in consumer awareness.
Marketing is therefore one of the most important functions in the establishment.
as Its existence depends on its ability to manage its products.
, And maintain its customers, which is achieved by effective marketing policies or the socalled marketing mix consisting of: product, pricing, promotion and distribution.
In this paper, we aim to identify principles and controles marketing and marketing mix within the Islamic economy which the interest of the individual and the community is viewed a balanced way within the framework of Islamic Shari'a
American Psychological Association (APA)
منيرة عابد. 2018. ضوابط المزيج التسويقي في الاقتصاد الإسلامي. مجلة الشريعة و الاقتصاد،مج. 7، ع. 14، ص ص. 161-193.
https://search.emarefa.net/detail/BIM-876280
Modern Language Association (MLA)
منيرة عابد. ضوابط المزيج التسويقي في الاقتصاد الإسلامي. مجلة الشريعة و الاقتصاد مج. 7، ع. 14 (كانون الأول 2018)، ص ص. 161-193.
https://search.emarefa.net/detail/BIM-876280
American Medical Association (AMA)
منيرة عابد. ضوابط المزيج التسويقي في الاقتصاد الإسلامي. مجلة الشريعة و الاقتصاد. 2018. مج. 7، ع. 14، ص ص. 161-193.
https://search.emarefa.net/detail/BIM-876280
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش.
Record ID
BIM-876280