The dissemination of Tunisian TV series via Internet and social media during Ramadan

Abstract EN

During Ramadan, Tunisian TV channels used to present to the Tunisian audience a variety of shows (cooking shows, religious programs, recitation contests and chant the Qur'an, skits, etc.) and Tunisian and Arab series.

In light of the consecutive technological developments that are taking place in the media landscape, we jump to the discussion of social media content presence in the era of media hybridization and integration.

This may be applicable also to discussing television programs on these electronic platforms, which not only provide new contents, but also new patterns of content creation treatment and distribution.

Through quantitative and qualitative analyses of the various social media platforms of our research corpus, we clearly demonstrated that social media are considered as a second screen whose viewers use to watch their television series during the month of Ramadan.

This can be justified by advancing two reasons: The first is the non-availability of the viewer during the display of the series, and the second is the rich content available on the social media compared to what the traditional TV offers.