أثر ابتكار و تطوير المنتجات الجديدة في زيادة الحصة السوقية للمؤسسة : دراسة حالة مؤسسة الحضنة لإنتاج الحليب ومشتقاته بالمسيلة

Abstract EN

Research and development (R and D) activity is considered a strategic necessity for any business aiming for success and survival.

this success is generally conditioned by the company's interest in the development and creation of new products as a response to the change that occurs in its environment and the new customers expectations in order to improve its competitiveness and increase its market share.

this study aims to determine the role of the research and development process in the creation of new products as well as the effect that these new products may have on the company's market share.

for this reason, the study began with the definition of central concepts such as research and development, innovation and development new products, and the concept of market share.

the field study via questionnaire administered to the executives of the el Honda company allowed us, after analysis of the results, to note a causal relation with average positive effect between research and development activity and innovative or developed products as well as a negligible effect of innovation and development of new products on the market share.