تشخيص واقح الإشهار بالسوق الجزائري
Author
Source
Issue
Vol. 2017, Issue 55 (30 Jun. 2017), pp.76-91, 16 p.
Publisher
University of Amar Thligi Laghouat
Publication Date
2017-06-30
Country of Publication
Algeria
No. of Pages
16
Main Subjects
Abstract EN
The subject of publicity raised and still raised the attention of many scholars and researchers in the field of marketing.
Some of them asked about its importance and its impact on consumer behavior.
Actually with changes in environment and what is witnessing economic and technological transformations reflected on the Algerian Economic enterprise which imposed by –economic reforms-moving from a planned economy to a market economy .With Theo penning of Algerian market to international markets we are witnessing the entry of foreign products that compete strongly local counterparts, then the economic enterprises realized the importance of publicity, and the growing global investments over the years is the biggest proof of that, whichopens the way to question the reality of publicity in the Algerian market.
This article tries to shed light on it
American Psychological Association (APA)
زهيوة، كريمة. 2017. تشخيص واقح الإشهار بالسوق الجزائري. دراسات،مج. 2017، ع. 55، ص ص. 76-91.
https://search.emarefa.net/detail/BIM-885983
Modern Language Association (MLA)
زهيوة، كريمة. تشخيص واقح الإشهار بالسوق الجزائري. دراسات ع. 55 (حزيران 2017)، ص ص. 76-91.
https://search.emarefa.net/detail/BIM-885983
American Medical Association (AMA)
زهيوة، كريمة. تشخيص واقح الإشهار بالسوق الجزائري. دراسات. 2017. مج. 2017، ع. 55، ص ص. 76-91.
https://search.emarefa.net/detail/BIM-885983
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش.
Record ID
BIM-885983