دور تكنولوجيا المعلومات و الاتصال في تفعيل النشاط الترويجي للموسسة : دراسة حالة مؤسسة اتصالات الجزائر-فرع سكيكدة

Abstract EN

This study aims to identify the role of information and communication technologies in the acvtivation of promotional activity of the institution.through the study the case of algeria telecom-branch skikda-.we have adopted in our study to a questionnaire addressed to a sample of 45employee.where the study concluded that the information and communication technology has an important role in the activation of promotional activity.this is reflected by facilitating contact with their customers and the process of achieving the speed and thoroughness in delivering promotional message.