وسائل الإعلام و دورها في نشر و تفعيل حملات التسويق الأجتماعي في المجتمع : مدخل نظري
Author
Source
Issue
Vol. 2017, Issue 50 (31 Jan. 2017), pp.165-173, 9 p.
Publisher
University of Amar Thligi Laghouat
Publication Date
2017-01-31
Country of Publication
Algeria
No. of Pages
9
Main Subjects
Marketing
Media and Communication
Sociology and Anthropology and Social Work
Abstract EN
Social marketing is interested in social dimension for the process of communication through the mass media for the reason of mastering this job which is to fight the social phenomena and trying to promote and spread the ideas ethics and positive behaviors where these tools have a huge importance in societies .that is because its efficiency to talk to individuals and to affect on them it permits a lot of possibilities for social marketer such as contact, availability and the speed in communicating the message of the campaign by the image ,text and videos and the possibility to ship it to millions of audience in a short time .that s why it has an efficient and positive role to use it as a marketing tool by social marketer.
American Psychological Association (APA)
حاسي، مليكة. 2017. وسائل الإعلام و دورها في نشر و تفعيل حملات التسويق الأجتماعي في المجتمع : مدخل نظري. دراسات،مج. 2017، ع. 50، ص ص. 165-173.
https://search.emarefa.net/detail/BIM-886200
Modern Language Association (MLA)
حاسي، مليكة. وسائل الإعلام و دورها في نشر و تفعيل حملات التسويق الأجتماعي في المجتمع : مدخل نظري. دراسات ع. 50 (كانون الثاني 2017)، ص ص. 165-173.
https://search.emarefa.net/detail/BIM-886200
American Medical Association (AMA)
حاسي، مليكة. وسائل الإعلام و دورها في نشر و تفعيل حملات التسويق الأجتماعي في المجتمع : مدخل نظري. دراسات. 2017. مج. 2017، ع. 50، ص ص. 165-173.
https://search.emarefa.net/detail/BIM-886200
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش.
Record ID
BIM-886200