تأثير التغليف على نية اتخاذ قرار الشراء لدى المستهلك : دراسة حالة مستهلكي منتج العلامة "رامي"

Abstract EN

The market sweep under the strong competitive environment of bets basic core of many private enterprises in recent years as a result of scientific and technological development in most areas and challenges, and it had to be on the latter to build on one aspect of the product which is the foundation stone for its and attainable objectives which are headed by packaging by giving great importance to the components of the problem they have both visual and written because of its impact on consumer purchasing intention.

the field study focused on a questionnaire distributed to 300 customers to drink, "rami" tlemcen state and analysis of the data and information we used structural equation model, experimental results show that the casing components for raised moral at the intention of purchasing decision.