The interaction of prosody and context in the discourse of adverts

Author

al-Siyami, al-Awiya W. I.

Source

Journal of Taibah University : Arts and Humanities

Issue

Vol. 7, Issue 15 (31 Aug. 2018), pp.1-49, 49 p.

Publisher

Taibah University College of Arts and Humanities

Publication Date

2018-08-31

Country of Publication

Saudi Arabia

No. of Pages

49

Main Subjects

Media and Communication

Abstract EN

Based on Cook's (2001) contextual perspective, this study demonstrates how prosody plays a role in the structuring of information within the discourse of adverts.

It argues that context and surrounded situations interact with prosodic sound-features, so that each determines the occurrence of the other.

The study proposes that persuasion is reached and reliability is strengthened through emotional appealing.

In selecting sixteen car-adverts with apparent audio attraction, the context is specified to the time of issuing them and the cultural background of receivers.

The analysis reveals prosodic sound-features that not only strengthens mnemonics with their audio sense, but also interacts with the proposed offer in the adverts.

Using prosody in the discourse of these adverts reflects context and adds genuine to promoted products.

American Psychological Association (APA)

al-Siyami, al-Awiya W. I.. 2018. The interaction of prosody and context in the discourse of adverts. Journal of Taibah University : Arts and Humanities،Vol. 7, no. 15, pp.1-49.
https://search.emarefa.net/detail/BIM-887149

Modern Language Association (MLA)

al-Siyami, al-Awiya W. I.. The interaction of prosody and context in the discourse of adverts. Journal of Taibah University : Arts and Humanities Vol. 7, no. 15 (2018), pp.1-49.
https://search.emarefa.net/detail/BIM-887149

American Medical Association (AMA)

al-Siyami, al-Awiya W. I.. The interaction of prosody and context in the discourse of adverts. Journal of Taibah University : Arts and Humanities. 2018. Vol. 7, no. 15, pp.1-49.
https://search.emarefa.net/detail/BIM-887149

Data Type

Journal Articles

Language

English

Notes

Includes appendices : p. 47-49

Record ID

BIM-887149