دور حملات التسويق الاجتماعي في تثمين القيم : دراسة نقدية لحملة جمعية كافل اليتيم بولاية غليزان

Abstract EN

The study focuses on the analysis of social marketing campaigns as the main approaches to influencing values and controlling individuals' attitudes, the associations and organizations design techniques to attract the most interaction of the targeted sample through campaigns conducted by individuals with communication skills and the ability to influence and persuade.

The study aims to highlight the requirements of the success of social marketing campaigns in changing the values of individuals, as well as the most important obstacles that face their designers, as well as a critical study of the campaigns organized by the Association "Kafel El Yatim" In the province of Relizane.

The study concluded that ensuring good control of public attitudes necessitates a good understanding of the nature of these transformations defined by the social and cultural evidence and the establishment of a clear and comprehensive strategy based on the scientific perspective and targeting all elements that influence social change.