دور حملات التسويق الاجتماعي في تثمين القيم : دراسة نقدية لحملة جمعية كافل اليتيم بولاية غليزان
Other Title(s)
The role of social marketing campaigns in strengthen values : a critical study of the Kafel El Yatim's campaign in Relizane
Author
Source
Issue
Vol. 7, Issue 30 (31 May. 2018), pp.184-192, 9 p.
Publisher
Universite Amar Telidji-Laghouat Faculte des Sciences Sociale
Publication Date
2018-05-31
Country of Publication
Algeria
No. of Pages
9
Main Subjects
Abstract EN
The study focuses on the analysis of social marketing campaigns as the main approaches to influencing values and controlling individuals' attitudes, the associations and organizations design techniques to attract the most interaction of the targeted sample through campaigns conducted by individuals with communication skills and the ability to influence and persuade.
The study aims to highlight the requirements of the success of social marketing campaigns in changing the values of individuals, as well as the most important obstacles that face their designers, as well as a critical study of the campaigns organized by the Association "Kafel El Yatim" In the province of Relizane.
The study concluded that ensuring good control of public attitudes necessitates a good understanding of the nature of these transformations defined by the social and cultural evidence and the establishment of a clear and comprehensive strategy based on the scientific perspective and targeting all elements that influence social change.
American Psychological Association (APA)
بوعقل، مصطفى. 2018. دور حملات التسويق الاجتماعي في تثمين القيم : دراسة نقدية لحملة جمعية كافل اليتيم بولاية غليزان. مجلة العلوم الاجتماعية،مج. 7، ع. 30، ص ص. 184-192.
https://search.emarefa.net/detail/BIM-889787
Modern Language Association (MLA)
بوعقل، مصطفى. دور حملات التسويق الاجتماعي في تثمين القيم : دراسة نقدية لحملة جمعية كافل اليتيم بولاية غليزان. مجلة العلوم الاجتماعية مج. 7، ع. 30 (أيار 2018)، ص ص. 184-192.
https://search.emarefa.net/detail/BIM-889787
American Medical Association (AMA)
بوعقل، مصطفى. دور حملات التسويق الاجتماعي في تثمين القيم : دراسة نقدية لحملة جمعية كافل اليتيم بولاية غليزان. مجلة العلوم الاجتماعية. 2018. مج. 7، ع. 30، ص ص. 184-192.
https://search.emarefa.net/detail/BIM-889787
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 192
Record ID
BIM-889787