الاستعمالات الاقناعية في الومضة الإشهارية المستخدمة للطفل و تأثيرها على خيارات الشراء للأسرة الجزائرية : تحليل مضمون إشهار مؤسسة جازي أنموذجا

Abstract EN

The aim of this descriptive analytical study is to detect the active role that the child plays in television advertising as a main or a secondary character in influencing the consuming decision of the Algerian family and directing its consuming choices.

In order to detect the effect relationship between these two variables, a field study is done on a sample of advertisements of the company "Djezzy" to look at all of its contents related to the persuasive methods in advertising where advertisers are showing a child to influence the consuming choices of the Algerian family.