أثر الترويج الرياضي على السلوك المستهلك الرياضي : دراسة ميدانية أجريت على المحلات التجارية للشركات الرياضية المعتمدة في الجزائر

Abstract EN

The objective of this study is to know the sports promotion effect on the consumer’s sporting behavior, sports promotion is all communicative procedures, information about the product or sports services of the consumer’s,through some promotional methods such as sports advertisement, and others that promote awareness and definition of sports product or service , therefore affect the purchasing decision of the customer, then the ultimate goal of sport promotion is the consumption of sports product or service and achieve the desired goal