L’impact du rapport qualité prix sur la décision d’achat du consommateur Algérien : Le cas des électroménagers Condor

Abstract EN

In an environment where consumer needs and requirements evolve rapidly, the company must base on fundamental elements such as price level and quality, and in order to better satisfy the consumer, it must offer a certain balance between These two elements, that we call quality’ /price ratio.

To be able to provide a satisfactory' quality’ / price ratio, marketing managers must take into consideration the consumer's sensitivity> to price its quality requirements and integrate them into its marketing strategy'.

Our study' aims to identify the weight of quality' / price ratio in the purchase decision of the Algerian consumer using a Survey.