مدى فاعلية الصورة الإيضاحية في التسويق الثقافي

Abstract EN

This study deals with graphic images through different historical stages and how it effectiveness in cultural marketing.

the study has made reference to the concept of culture and material culture as a visual expression of the long history of cultural inter-communication among human populations.

the study has also dealt with the nature of the schematic images and their history since the age of the cave drawings and the early civilizations and until the advent of printing, highlighting in that process the contribution of mordent art movements to the approaches, content and techniques of executing images.

during the industrial revolution, the image has played an instrumental role in the promotion of industrial products as well as cultural products such as books, plays and art exhibitions.

the latter has engendered the need for images of high visual impact and estehtic value in order to boost the promotional process.

technological advances have also assisted in the field of photography, digital printing and specialized computer programs regarding adjustment of the image and addition of new dimensions to it to be able to represent the meanings and thoughts that reflect cultural projects.

by virtue of the different media and advertising ports, the image has been converted into a vehicle that prods the economy.

hence, schematic images of today stand out as a culture, thought and economic and cultural product rather being merely a mode of entertainment or artistic simulation.

this has resulted in reformulation of culture for people following the direction of image makers and promoters in the wake of differing intellectual philosophies and reactions of recipients of those images.