تفعيل الإبداع كمدخل لتعزيز اقتصاد المعرفة

Abstract EN

It is known that a new type of economy based on knowledge began to form at the beginning of the new millennium, this pattern imposed on the organizations and even countries to reconsider their management philosophy and managing its priorities, Whereithad to face the rapid changes imposed by globalization and developments in information and communication technology and increase the importance of intangible assets of human forces and experience, knowledge and excellence (the ability to be unique).

In the knowledge economy, the main key to competitive capability and achieving high returns for the organizationis how the latter can apply the creativity system that generates new ideas and methods to identify problems and invent solutions.

Therefore, organizations must activate this system through Research& Developpement activities that are an input to the creativity system and provide an organizational environment that stimulates creativity through a supportive organizational culture for the generation and transfer of knowledge.

The adoption of knowledge management with its different strategies emphasizes the creation and reflexion of new knowledge.