بلاغة المرئي و الخطاب الإشهاري

Abstract EN

The research concluded that there are common paths that have become apparent after examining the speech of publicity and the eloquent eloquence of practical patterns that showed the continent's literary supplies with the visual mark and what it carries with the eloquence of the visual communication to achieve the performance of the speech in a deliberate structure directed to a cultural or commercial consumer.

This study, however, indicates the disintegration of this constant by means of practical elements that exclude the dominance of material gain in order to advance the intellectual benefit expressed in the advertising discourse.

Keyword : eloquence, visible declaration ,Picture , similar Text,style .