The technology innovation to improve the purchase intention of Algerian customer : case study : condor brand

Joint Authors

Source

Issue

Vol. 10, Issue 1 (31 Mar. 2019), pp.28-51, 24 p.

Publisher

Université Djillali Liabes Sidi Bel Abbés Laboratoire de Recherche sur les Études Orientalistes de la Civilisation de l 'Occident Musulman

Publication Date

2019-03-31

Country of Publication

Algeria

No. of Pages

Main Subjects

Economy and Commerce

Abstract EN

This study aims to determine the impact of Algerian consumer perception of technology innovation on his purchase intention.

And in order to achieve this purpose, the study population included the customers dealing with Condor brand in Algeria.

A survey study was conducted by distributing on a convenient sample of (1500) respondents.

The current study concluded that following results: there are statistically significant differences in the purchase intention of Algerian consumers at 0.05 level according to their gender, Age, level of education and to their income.

In addition, there is a significant effect at the 0.05 level of technology innovation on of Algerian purchase intention of Condor brand.

American Psychological Association (APA)

Tahir, Nasir& Fillaugi, Muhammad. 2019. The technology innovation to improve the purchase intention of Algerian customer : case study : condor brand. Dialogue Méditerranéen،Vol. 10, no. 1, pp.28-51.
https://search.emarefa.net/detail/BIM-893543

Modern Language Association (MLA)

Tahir, Nasir& Fillaugi, Muhammad. The technology innovation to improve the purchase intention of Algerian customer : case study : condor brand. Dialogue Méditerranéen Vol. 10, no. 1 (Mar. 2019), pp.28-51.
https://search.emarefa.net/detail/BIM-893543

American Medical Association (AMA)

Tahir, Nasir& Fillaugi, Muhammad. The technology innovation to improve the purchase intention of Algerian customer : case study : condor brand. Dialogue Méditerranéen. 2019. Vol. 10, no. 1, pp.28-51.
https://search.emarefa.net/detail/BIM-893543