The technology innovation to improve the purchase intention of Algerian customer : case study : condor brand
Joint Authors
Tahir, Nasir
Fillaugi, Muhammad
Source
Issue
Vol. 10, Issue 1 (31 Mar. 2019), pp.28-51, 24 p.
Publisher
Publication Date
2019-03-31
Country of Publication
Algeria
No. of Pages
24
Main Subjects
Abstract EN
This study aims to determine the impact of Algerian consumer perception of technology innovation on his purchase intention.
And in order to achieve this purpose, the study population included the customers dealing with Condor brand in Algeria.
A survey study was conducted by distributing on a convenient sample of (1500) respondents.
The current study concluded that following results: there are statistically significant differences in the purchase intention of Algerian consumers at 0.05 level according to their gender, Age, level of education and to their income.
In addition, there is a significant effect at the 0.05 level of technology innovation on of Algerian purchase intention of Condor brand.
American Psychological Association (APA)
Tahir, Nasir& Fillaugi, Muhammad. 2019. The technology innovation to improve the purchase intention of Algerian customer : case study : condor brand. Dialogue Méditerranéen،Vol. 10, no. 1, pp.28-51.
https://search.emarefa.net/detail/BIM-893543
Modern Language Association (MLA)
Tahir, Nasir& Fillaugi, Muhammad. The technology innovation to improve the purchase intention of Algerian customer : case study : condor brand. Dialogue Méditerranéen Vol. 10, no. 1 (Mar. 2019), pp.28-51.
https://search.emarefa.net/detail/BIM-893543
American Medical Association (AMA)
Tahir, Nasir& Fillaugi, Muhammad. The technology innovation to improve the purchase intention of Algerian customer : case study : condor brand. Dialogue Méditerranéen. 2019. Vol. 10, no. 1, pp.28-51.
https://search.emarefa.net/detail/BIM-893543
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 49-51
Record ID
BIM-893543