إدراك العلامة التجارية من منظور تنظيمي : بحث ميداني في مصانع تعليب كربلاء للمواد الغذائية

Abstract EN

The research seeks to addressing the philosophical theoretical and practical framework of the subject of brand Cognition from an organizational perspective, The research was Conducted in Karbala packing factories for food materials because of the importance of the industrial sector and its role in supporting the economy of the country, The research attempts to measure the brand Cognition in the surveyed factories by Using a scale, King & Debra, 2010).

This scale includes (13) Dimension, The researcher then relied on questionnaire the main tool in obtaining the data In addition to Conducting interviews with a number of factory workers field of research, The size of the research sample was (60) person from the workers in the surveyed factories, The research included a set of goals, most notably (the diagnosis of the level and nature of the adoption and interest of Karbala packing factories in the brand, and the identification of the relevant dimensions of brand Cognition and the identification of the relationship of these preferential dimensions to the brand), The research reached a set of conclusions, the most important (Karbala packing factories is very concerned with the brand issue as it is a good way to surveyed factories from others).