واقع استراتيجية شركة توزيع المنتجات النطفية العراقية لتسويق الزيوت المنتجة محليا : دراسة حالة

Abstract EN

the purpose :The research seeks to study the reality of the strategy of shopping for gasoline oils produced domestically in the Dora refinery, which is the distribution of Iraqi petroleum products marketing and sale in our local markets, where the company marketed a significant drop in sales of these oils since 2004 to the present, Arab and international markets to our local markets, as imported oils have reduced the demand for our local oils, which led to a decline in production of the refinery of the cycle of oils to 25% of its total production capacity.

Methodology : A case study approach was adopted.

The researchers requested several field visits to the oil products distribution company and the refinery.

Importance of research : The importance of research is derived from the importance of marketing and selling local oil oils for the oil sector and the national economy, and try to lay the basis for how to use marketing strategy to ensure the sustainability of the marketed company and its development in a dynamic environment is rapidly changing.

The hypothesis of the research: The adoption of the petroleum products distribution company for the mechanisms and modern methods related to the marketing strategy will enable it to build its vision on the markets and define its objectives and the preparation of marketing programs that ensure a privileged position, enabling them to respond quickly to changes and developments in the business environments