أثر أبعاد التخطيط الاستراتيجي على أداء قنوات التوزيع لدى عينة من المؤسسات الاقتصادية لولايتي المسيلة و برج بوعريريج

Abstract EN

The study aime to highlighting the impact of the dimensions of strategic planning on the performance of distribution channels in a group of economic institutions For the wilaya of m'sila and Bordj Bou Arreridj, And focused on a sample of frames and administrators working in these institutions to answer the questionnaire on this subject as they are responsible for decision-making, and through the use of statistical indicators, the results of the study found that there is a correlation (positive effect) between The dimensions of strategic planning and performance of distribution channels in the Algerian institutions in the field study.