The partnership between banks and insurance companies to develop life insurance in Algeria

Abstract EN

In order to develop life insurance products, many countries have adopted the bancassurance strategy through the creation of a business cooperation between banks and insurance companies, making at first stage the creation of a mutual commercial cooperation, due to the fact that the distribution of life insurance products are basically very linked to the fundamental bank activities.

Similarly to several countries, Algeria has followed this trend by allowing banks to distribute insurance products through their banking windows to develop and promote a range of products that have been known to lag behind in the Algerian insurance market, and most importantly, the life insurance sector.

We tried through this research to shed light on the experience of bancasssurance in Algeria since it is one of the important measures taken by the country to modernize its financial institutions