L’usage d’e-mailing marketing en Algérie : etude de cas des sites de e-commerce
Other Title(s)
The use of e-mailing marketing in Algeria : case study of e-commerce sites
Joint Authors
Bu Krif, Musa
Chanoune, Nadjet
Makhluf, Abd al-Wahhab
Source
Algerian Business Performance Review
Issue
Vol. 2018, Issue 14 (31 Dec. 2018), pp.135-145, 11 p.
Publisher
Publication Date
2018-12-31
Country of Publication
Algeria
No. of Pages
11
Main Subjects
Economy and Commerce
Information Technology and Computer Science
Topics
Abstract EN
Starting from the fact that Algerians company’s use e-mail marketing in their marketing strategies, a qualitative study was carried out at some e-commerce sites in Algeria.
The objective of this study is to describe the current situation of the use of e-mail marketing and to highlight the future prospects of its development and evolution.
This tool of direct marketing and digital marketing has proved its effectiveness as a communicative weapon par excellence.
Abstract FRE
Partant de constat que les entreprises algériennes utilisent l’e-mailing marketing dans leurs stratégies, une étude qualitative a été mise en place auprès de quelques sites de e-commerce en Algérie.
L’objectif de cette étude consiste à décrire la situation actuelle de l’utilisation de l’e-mailing marketing et de ressortir les perspectives futures de son développement et évolution en Algérie
American Psychological Association (APA)
Chanoune, Nadjet& Bu Krif, Musa& Makhluf, Abd al-Wahhab. 2018. L’usage d’e-mailing marketing en Algérie : etude de cas des sites de e-commerce. Algerian Business Performance Review،Vol. 2018, no. 14, pp.135-145.
https://search.emarefa.net/detail/BIM-898282
Modern Language Association (MLA)
Chanoune, Nadjet…[et al.]. L’usage d’e-mailing marketing en Algérie : etude de cas des sites de e-commerce. Algerian Business Performance Review No. 14 (2018), pp.135-145.
https://search.emarefa.net/detail/BIM-898282
American Medical Association (AMA)
Chanoune, Nadjet& Bu Krif, Musa& Makhluf, Abd al-Wahhab. L’usage d’e-mailing marketing en Algérie : etude de cas des sites de e-commerce. Algerian Business Performance Review. 2018. Vol. 2018, no. 14, pp.135-145.
https://search.emarefa.net/detail/BIM-898282
Data Type
Journal Articles
Language
French
Notes
Includes bibliographical references : p. 135-136
Record ID
BIM-898282
