دور تحليل القيمة في تحقيق الميزة التنافسية : دراسة استطلاعية لآراء عينة من العاملين في شركة الصناعات الخفيفة

Abstract EN

The research aims to study one of cost and administrative contemporary technology, namely technology value analysis in order to release its role in achieving competitive advantage of four dimensions, namely to reduce costs and improve quality and reduce design, manufacturing, assembly and marketing as well as to provide sufficient flexibility to respond to the needs and desires of renewable customers.

this research was an exploratory study of the opinions of a sample of workers in light industry company administrators, accountants, engineers and technicians.

in order to test the research hypotheses have been questionnaire design included 20 questions directed at a sample of 50 members of the employees of the company research sample, it has been the use of a set of statistical tools which mean, percentage and standard deviation as well as the use (T test) as they are accepting study if the arithmetic mean exceeds three bikes from the size of a Likert five degrees relative weight of more than 60% as well as the calculated value of t greater than tabulated value at 0.05 level.

after analyzing the survey results using statistical tools were the most important results that have been reached that value analysis technique can help economic units to achieve competitive advantage through their ability to reduce costs and improve quality and reduce the time and provide sufficient flexibility to respond to the needs of customers.