القيم الاجتماعية المتضمنة في البرنامج الكوميدي "بس يا زلمة" على قناة اليوتيوب

Abstract EN

The study aimed at determining the extent to which social values were included ط the episodes ofthe program " Bas ya Zlama " ط the fourth and fifth seasons.

In order to achieve this, the researchers used the descriptive analytical method, a list of the appropriate social values was prepared for the ?alestinian comedy programs, The study sample consisted of (31) episodes of the program " Bas ya Zlama " in its fourth and fifth season which were broadcast via the program's YouTube channel , which were analyzed according to the list prepared by the researcher.

The results of the study showed that: The most prominent social values included in the episodes of the program "Bas ya Zlama" in the fourth and fifth seasons were as follows: giving advice to others (16.5%), charity in dealing with others (14.9%), Take care to represent a good example of behavior (14.9%), patience in dealing with others (14.7%).

While the social values that received the lowest percentage in the program were as follows: choosing the right husband for the girl (0.09%), Not to expensive dowries (0.09%), helping neighbors (0.19%), selection of good wife (0.19%).

The results also show that the fourth season includes social values more than the fifth season.

The results of the study also showed that the most of the program's episodes included social values of the program was social networking sites episode (11.11%) of the fourth season, and visit of patients episode (12.47%) of the fifth season.

The researchers recommended to provide the " Bas ya Zlama " team with the results ofthis study and to disseminate the list of social values on satellite channels and YouTube channels in order to include them in their programs, and to promote meaningful Arab-?alestinian comedy productions for his ability to deliver the message in interesting and attractive forms, and not to focus solely on bulletins and programs.