دور التسويق الاستراتيجي في استغلال الفرص التسويقية للمؤسسات الصغيرة و المتوسطة

Abstract EN

That SMEs are more institutional presence in the economic business environment as organizations characterized by a host of features such as: small size, more flexible and adapt to the economic conditions, ease of access to financing, speed of response to the needs of the market, production and specialization accuracy which helps to gain experience and benefit from the results of scientific research, these characteristics make it occupies a highly competitive centers by tapping into opportunities for marketing are available to them, through the adoption of modern management concepts such as strategic marketing, which depends on the diagnosis of the current situation, which leads us to shape the future of the organization in light of current data, and exploit the best opportunities, through the development of appropriate strategies and apply them in a good way to ensure the survival of the organization in light of the intense competition.