التسويق المصرفي في البنوك الإسلامية
Other Title(s)
Banking marketing in Islamic banks
Author
Source
Issue
Vol. 3, Issue 1 (28 Feb. 2018), pp.48-56, 9 p.
Publisher
International Islamic Marketing Association
Publication Date
2018-02-28
Country of Publication
United Kingdom
No. of Pages
9
Main Subjects
Topics
Abstract EN
Banks play the role of nerve in economic life as the connection between savers and investors as institutions operating in the currency trade.
In contrast, Islamic banks are part of an Islamic economic system that stems from a self-sustaining Islamic economic doctrine based on principles inspired by God with characteristics and ethical and realistic features of a better and decent life for man.
Hence, Islamic banks are financial institutions that aim to develop comprehensive economic development to increase and expand the distribution of basic goods and services for the decent life of human beings, as well as raise the standard of living by providing greater employment opportunities, better education and greater attention to cultural values and human values, thus supporting the leading role of the nation.
Therefore, the marketing mix in Islamic banks is different from that of non-Islamic banks because of the Islamic rules that govern them, which take into account the pillars of the economic doctrine from the dual ownership of the means of production within the limits of freedom of restriction for social justice for all.
Unlike the capitalist doctrine whose slogan is let him work, let him pass, which is based on the foundation of absolute private freedom to own means of production, freedom of exploitation, investment of money, and finally the freedom of consumption without restrictions.
American Psychological Association (APA)
شتوح، نور الدين. 2018. التسويق المصرفي في البنوك الإسلامية. مجلة ريادة الأعمال الإسلامية،مج. 3، ع. 1، ص ص. 48-56.
https://search.emarefa.net/detail/BIM-902410
Modern Language Association (MLA)
شتوح، نور الدين. التسويق المصرفي في البنوك الإسلامية. مجلة ريادة الأعمال الإسلامية مج. 3، ع. 1 (شباط 2018)، ص ص. 48-56.
https://search.emarefa.net/detail/BIM-902410
American Medical Association (AMA)
شتوح، نور الدين. التسويق المصرفي في البنوك الإسلامية. مجلة ريادة الأعمال الإسلامية. 2018. مج. 3، ع. 1، ص ص. 48-56.
https://search.emarefa.net/detail/BIM-902410
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش.
Record ID
BIM-902410