الممارسات التسويقية اللاأخلاقية و أثرها على القرارات الشرائية للمستهلك : دراسة حالة مجتمع إسلامي "الجزائر"

Abstract EN

This research paper aims to identify the impact of unethical marketing practices on consumer purchasing decisions, Where we have seen on two aspects, A theoretical aspect in which we discussed everything related to deception and unethical marketing practices by marketers to deceive the consumer, and other applied aspect we use it on a sample of consumers in an Islamic society (Algeria).We limited this study to one type of products, which is food consumer products, Questionnaire tool was adopted, and we used the Statistical Package for Social Sciences (SPSS Version 21) to analyze data, extract information and results.