أثر الدليل المادي في تغيير اتجاه العميل : حالة مؤسسة فمبلكوم ليكوم الجزائر

Abstract EN

The aim of the research is to study the extent to which the physical evidence is effective m changing direction Or the position of the customer in the mobile phone market in Algeria to make a purchase decision in respect of the relevantservices Vampelcom can also be considered that the phisical evidence is element of service compagne in order to attache to problemof the service waged element allammoosah so that the customer services is evalueted and compared withe the alternative available as physical guide aims o make the service mor tangibiluted foundation throught physical of access for the satisfation of the impact of the physical evidence of the behavior of the algerian customer through a quesionnaire adress to 1115 custoumer coverning 20 poit vant acros the country