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دور المنشآت و المرافق الرياضية في تدعيم النشاط السياحي في الدول العربية : دراسة حالة أسباير زون بدولة قطر
Joint Authors
ابن يحيى، محمد
بودي، عبد القادر
Source
Issue
Vol. 3, Issue 3 (30 Sep. 2018), pp.10-33, 24 p.
Publisher
International Islamic Marketing Association
Publication Date
2018-09-30
Country of Publication
United Kingdom
No. of Pages
24
Main Subjects
Topics
- Marketing
- Case studies
- Tourism
- Qatar
- Arab world
- Sports facilities
- Economic aspects
- Social aspects
- Sports sciences
- Economic activities
- Aspire Zone
Abstract EN
This research work deals with Sport facilities and infrastructures and their role in supporting the tourist industry in Arabic countries.
Aspire zone in the Emirate of Qatar has been chosen to put forward the efficient role played by sport installations and how these venues are marketed to sustain tourism especially in terms of sports disciplines.
Sports infrastructure marketing is one of many and diverse ways for sport marketing.
It is gaining in importance since sporting industry is attracting capitals and incomes for many companies and states along with creating job opportunities and economic development.
Services that international sports events enable are of higher quality ranging from event planning to site's management.
Clients benefit from distinctive service provisions, complete details about event site plan, annexed infrastructures and general and logistic services pertaining to the organized event.
This research work aims at shedding light and acknowledging sports facilities role and their key contribution in sustaining and consolidating tourism in Arabic countries.
The Qatari Aspire Zone is a cautionary case of a facility that is capable of meeting higher requirements and sporting and leisure activities, including hosting great sports events, training camps before competitions, guesting conferences and research teams, diagnosing injuries and providing medical treatments and rehabilitation services.
For the sake of resolving this paper's research problem, we have made a situational analysis of Aspire Zone and what this facility has as leading infrastructures in terms of tourism and sports.
We have been interested also in this facility ways of marketing sporting and tourist products.
Our study proved that such marketing activities contribute in supporting tourist industry in sporting activities.
Hence, we have a set of recommendations which enable us to understand the study case.
American Psychological Association (APA)
ابن يحيى، محمد وبودي، عبد القادر. 2018. دور المنشآت و المرافق الرياضية في تدعيم النشاط السياحي في الدول العربية : دراسة حالة أسباير زون بدولة قطر. مجلة ريادة الأعمال الإسلامية،مج. 3، ع. 3، ص ص. 10-33.
https://search.emarefa.net/detail/BIM-902922
Modern Language Association (MLA)
ابن يحيى، محمد وبودي، عبد القادر. دور المنشآت و المرافق الرياضية في تدعيم النشاط السياحي في الدول العربية : دراسة حالة أسباير زون بدولة قطر. مجلة ريادة الأعمال الإسلامية مج. 3، ع. 3 (أيلول 2018)، ص ص. 10-33.
https://search.emarefa.net/detail/BIM-902922
American Medical Association (AMA)
ابن يحيى، محمد وبودي، عبد القادر. دور المنشآت و المرافق الرياضية في تدعيم النشاط السياحي في الدول العربية : دراسة حالة أسباير زون بدولة قطر. مجلة ريادة الأعمال الإسلامية. 2018. مج. 3، ع. 3، ص ص. 10-33.
https://search.emarefa.net/detail/BIM-902922
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش.
Record ID
BIM-902922