The impact of mobile advertisement services on consumer attitudes among Jordanian user's : empirical study
Other Title(s)
أثر خدمات إعلانات الهواتف الخلوية على اتجاهات العملاء للمستخدمين الأردنيين : دراسة تطبيقية
Joint Authors
al-Bashabshah, Amin Aid
al-Majali, Malik Muhammad Dhiyab
Source
Mu'tah Lil-Buhuth Wad-Dirasat : Humanities and Social Sciences Series
Issue
Vol. 33, Issue 4 (31 Aug. 2018), pp.39-69, 31 p.
Publisher
Mutah University Deanship of Academic Research
Publication Date
2018-08-31
Country of Publication
Jordan
No. of Pages
31
Main Subjects
Sociology and Anthropology and Social Work
Abstract EN
This study aims at examining factors influencing the Jordanian consumers' attitudes toward mobile advertisements.
Five hundred questionnaires were distributed to the respondents only four hundred and thirty two datasets were valid for final analysis, using SPSS v18 and AMOS v 8 for conducting several tests.
The results also indicate that all the model variables have acceptable reliability and composite reliability value, and all the items of the constructs have acceptable factors loading.
Moreover, the validity test insures that variables of this study achieve the acceptance indicators which mean that all variables are valid.
In addition, hypothesis test shows that all the direct hypothesis were accepted expect one, however, irritation variables were found to have negative effect on consumers' attitudes.
While other variables found to have positive and significant influence on consumers' attitudes toward mobile advertisements.
The highest weight was for personalization to be the most important factor influence on consumers’ attitudes, following by credibility, informativeness and entertainment continually
American Psychological Association (APA)
al-Majali, Malik Muhammad Dhiyab& al-Bashabshah, Amin Aid. 2018. The impact of mobile advertisement services on consumer attitudes among Jordanian user's : empirical study. Mu'tah Lil-Buhuth Wad-Dirasat : Humanities and Social Sciences Series،Vol. 33, no. 4, pp.39-69.
https://search.emarefa.net/detail/BIM-905457
Modern Language Association (MLA)
al-Majali, Malik Muhammad Dhiyab& al-Bashabshah, Amin Aid. The impact of mobile advertisement services on consumer attitudes among Jordanian user's : empirical study. Mu'tah Lil-Buhuth Wad-Dirasat : Humanities and Social Sciences Series Vol. 33, no. 4 (2018), pp.39-69.
https://search.emarefa.net/detail/BIM-905457
American Medical Association (AMA)
al-Majali, Malik Muhammad Dhiyab& al-Bashabshah, Amin Aid. The impact of mobile advertisement services on consumer attitudes among Jordanian user's : empirical study. Mu'tah Lil-Buhuth Wad-Dirasat : Humanities and Social Sciences Series. 2018. Vol. 33, no. 4, pp.39-69.
https://search.emarefa.net/detail/BIM-905457
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 65-69
Record ID
BIM-905457