Marketing innovation’s reality in tourism agencies from both perspectives : agency and customers -‘‘Elwafidine Tours agency case study’’
Joint Authors
Shatarawi, Amal
al-Juri, Abd al-Rahman
Source
Revue des Sciences Economiques, de Gestion et Sciences Commerciales
Issue
Vol. 11, Issue 2 (31 Dec. 2018), pp.592-608, 17 p.
Publisher
Mohamed Boudiaf-Masila University Faculty of Economic Commercial and Management Sciences
Publication Date
2018-12-31
Country of Publication
Algeria
No. of Pages
17
Main Subjects
Abstract EN
This study investigated the reality of marketing innovation in the tourist agencies from both perspectives: agency and customers, focusing on ‘‘ELWAFIDINE TOURS’’ agency as a case study, by using qualitative and quantitative approaches, and depending on a deep interview and a questionnaire as study tools.
The study used open and half closed questions in the frame of deep interview embodiment, and a questionnaire targeting customers of the agency.
The study results indicated that the agency adopts innovation in its varied marketing mixture strategies, what is considered one of the main reasons of its competitive superiority.
American Psychological Association (APA)
Shatarawi, Amal& al-Juri, Abd al-Rahman. 2018. Marketing innovation’s reality in tourism agencies from both perspectives : agency and customers -‘‘Elwafidine Tours agency case study’’. Revue des Sciences Economiques, de Gestion et Sciences Commerciales،Vol. 11, no. 2, pp.592-608.
https://search.emarefa.net/detail/BIM-906136
Modern Language Association (MLA)
Shatarawi, Amal& al-Juri, Abd al-Rahman. Marketing innovation’s reality in tourism agencies from both perspectives : agency and customers -‘‘Elwafidine Tours agency case study’’. Revue des Sciences Economiques, de Gestion et Sciences Commerciales Vol. 11, no. 2 (Dec. 2018), pp.592-608.
https://search.emarefa.net/detail/BIM-906136
American Medical Association (AMA)
Shatarawi, Amal& al-Juri, Abd al-Rahman. Marketing innovation’s reality in tourism agencies from both perspectives : agency and customers -‘‘Elwafidine Tours agency case study’’. Revue des Sciences Economiques, de Gestion et Sciences Commerciales. 2018. Vol. 11, no. 2, pp.592-608.
https://search.emarefa.net/detail/BIM-906136
Data Type
Journal Articles
Language
English
Notes
Includes appendices : p. 603-607
Record ID
BIM-906136