Creating city image and identity through urban branding : Gaza City as a case study
Other Title(s)
إنشاء صورة و هوية للمدينة من خلال التسويق الحضري : مدينة غزة حالة دراسية
Dissertant
Abu Barakah, Ruba Awdah Abd al-Karim
Thesis advisor
al-Qayq, Farid Subuh
al-Isawi, Usamah Abd al-Halim
University
Islamic University
Faculty
Faculty of Engineering
Department
Department of Architectural Engineering
University Country
Palestine (Gaza Strip)
Degree
Master
Degree Date
2018
English Abstract
Gaza City located at the Crossroads of Civilizations.
There are many important neglected destinations in Gaza which has distinguished characteristics that can be upgraded to be a vital touristic sites that incorporate the whole image of Gaza heritage, culture, and identity which have an effective role in enhancing the urban value of Gaza.
There are many causes for considering that image re-creation for Gaza city through branding strategies is necessary to increase various opportunities in touristic, cultural and economical sectors.
The research follows both of analytical and practical approach.
The study concentrates on many topics which is dividing into the following chapters: The first chapter discusses the research overview which includes the problem statement, research purpose, objectives, literature review, and the hypothesis, in addition to determining the selected methodology.
The second chapter of the research explains the strategies of urban branding and its principles, as well as clarifies the criteria which can form city image and its role in achieving successful city branding.
The third chapter of the research applies the methodology and analyzes the in-depth interviews and focus group tool.
In addition to suggesting a measuring tool to examine the practice of different urban branding strategies.
The fourth chapter illustrates how Gaza context can be branded successfully; in addition to discussing the structure of the city image.
The last chapter of the research discusses the concluded findings and recommendations.
The research underlines that local planners must engage to brand their city with local authorities as a way for anchoring their identity, in order to restore the sense of place in Gaza.
The research concludes an urgent approach to branding Gaza City, and determines the potentials to apply it.
The research recommends that the main destinations which can be developed for emerging Gaza cityscape are: Sea Coast, Old City, and Muntar Hill.
Main Subjects
Topics
No. of Pages
126
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : General introduction.
Chapter Two : Theoretical background.
Chapter Three : Methodology, analysis and results.
Chapter Four : Imaging and branding.
Chapter Five : Conclusions and recommendations.
References.
American Psychological Association (APA)
Abu Barakah, Ruba Awdah Abd al-Karim. (2018). Creating city image and identity through urban branding : Gaza City as a case study. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-906199
Modern Language Association (MLA)
Abu Barakah, Ruba Awdah Abd al-Karim. Creating city image and identity through urban branding : Gaza City as a case study. (Master's theses Theses and Dissertations Master). Islamic University. (2018).
https://search.emarefa.net/detail/BIM-906199
American Medical Association (AMA)
Abu Barakah, Ruba Awdah Abd al-Karim. (2018). Creating city image and identity through urban branding : Gaza City as a case study. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-906199
Language
English
Data Type
Arab Theses
Record ID
BIM-906199
