نموذج مقترح لتطبيق استراتيجية التسويق المستدام كأداة لتنمية الأداء التسويقي : دراسة ميدانية : أكاديمية تدريب مصر للطيران

Abstract EN

This study aims to propose a model for applying sustainable marketing strategy (customer oriented marketing, customer value marketing, innovative marketing, sense of mission marketing and societal marketing), in Egypt Air Training Academy in order to improve its marketing performance.

The study uses the analytical descriptive approach, tools and methods to describe the study quantitatively and qualitatively.

The study concludes that effective application of sustainable marketing strategy through the proposed model, significantly affects the improvements of marketing performance of Egypt Air Training Academy.

The study a number of recommendations to improve sustainable marketing practices in the Academy.