Electronic menus : I-it impact on guests' loyalty to restaurants
Other Title(s)
تأثير تطبيق قوائم الطعام الإلكترونية في ولاء عملاء مطاعم
Joint Authors
Fuad, Mahinur Ahmad
Muhammad, Suha Sabir
Source
Journal of Association of Arab Universities for Tourism and Hospitality
Issue
Vol. 15, Issue 2 (31 Dec. 2018), pp.49-54, 6 p.
Publisher
Suez Canal University Faculty of Tourism and Hotels
Publication Date
2018-12-31
Country of Publication
Egypt
No. of Pages
6
Main Subjects
Information Technology and Computer Science
Abstract EN
The current study was conducted to explore the effect of exploiting electronic menu on customer satisfaction in terms of information provided.
Quantitative data were collected from a restaurant which adopted electronic menu display device to approve whether the information on the menu and the innovative technology in restaurant have a positive impact on customer satisfaction and loyalty or not.
nevertheless, service from waiting staff showed no significant impact
American Psychological Association (APA)
Muhammad, Suha Sabir& Fuad, Mahinur Ahmad. 2018. Electronic menus : I-it impact on guests' loyalty to restaurants. Journal of Association of Arab Universities for Tourism and Hospitality،Vol. 15, no. 2, pp.49-54.
https://search.emarefa.net/detail/BIM-907020
Modern Language Association (MLA)
Muhammad, Suha Sabir& Fuad, Mahinur Ahmad. Electronic menus : I-it impact on guests' loyalty to restaurants. Journal of Association of Arab Universities for Tourism and Hospitality Vol. 15, no. 2 (Dec. 2018), pp.49-54.
https://search.emarefa.net/detail/BIM-907020
American Medical Association (AMA)
Muhammad, Suha Sabir& Fuad, Mahinur Ahmad. Electronic menus : I-it impact on guests' loyalty to restaurants. Journal of Association of Arab Universities for Tourism and Hospitality. 2018. Vol. 15, no. 2, pp.49-54.
https://search.emarefa.net/detail/BIM-907020
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 53
Record ID
BIM-907020
