تقييم القوى التنافسية للشركات الخاصة السورية العاملة في قطاع الصناعات الغذائية في الأردن : نموذج بورتر
Other Title(s)
Assessment of competitive forces of Syrian's private companies working in food industrial sector in Jordan : porter model
Joint Authors
الخيرات، مرعي
الصمادي، زياد محمد علي
Source
Issue
Vol. 25, Issue 2 (30 Jun. 2019), pp.93-140, 48 p.
Publisher
Al al-Bayt University Deanship of Academic Research
Publication Date
2019-06-30
Country of Publication
Jordan
No. of Pages
48
Main Subjects
Topics
Abstract EN
The study aimed to identify the competitive forces assessment of Syrian private companies operating in the food industry in Jordan according to the Porter model.
The study population consists of all employees in the top and middle management.
A questionnaire consisted of (26) items were designed to measure the variables of the questionnaire.
The study population consisted of (10) Syrian companies, and (144) questionnaires were distributed to members of the study, only (128) questionnaires were only suitable for analyses.
Statistical methods such as arithmetic mean, standard deviations, one-sample- t –tests, and one way ANOVA, were used to analyze the variable of the study.
The results of the study indicate that there is a high level application of Porter model dimensions, (threat of new entrants, threat of alternative products, bargaining power of buyers, bargaining power of suppliers, competition among producers within industry) in Syrian private companies operating in the food industry in Jordan.
And there are no statistically significant differences according to the demographic variables (gender, age, academic qualification, experience, and job title).
The study recommended that managers and decision makers In Syrian private companies must enhance the dimensions associated with the Porter model.
And finding good communication and communication means through which buyers, competitors and suppliers interact to strengthen the strengths of the company.
American Psychological Association (APA)
الصمادي، زياد محمد علي والخيرات، مرعي. 2019. تقييم القوى التنافسية للشركات الخاصة السورية العاملة في قطاع الصناعات الغذائية في الأردن : نموذج بورتر. المنارة للبحوث و الدراسات،مج. 25، ع. 2، ص ص. 93-140.
https://search.emarefa.net/detail/BIM-907367
Modern Language Association (MLA)
الصمادي، زياد محمد علي والخيرات، مرعي. تقييم القوى التنافسية للشركات الخاصة السورية العاملة في قطاع الصناعات الغذائية في الأردن : نموذج بورتر. المنارة للبحوث و الدراسات مج. 25، ع. 2 (حزيران 2019)، ص ص. 93-140.
https://search.emarefa.net/detail/BIM-907367
American Medical Association (AMA)
الصمادي، زياد محمد علي والخيرات، مرعي. تقييم القوى التنافسية للشركات الخاصة السورية العاملة في قطاع الصناعات الغذائية في الأردن : نموذج بورتر. المنارة للبحوث و الدراسات. 2019. مج. 25، ع. 2، ص ص. 93-140.
https://search.emarefa.net/detail/BIM-907367
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 135-140
Record ID
BIM-907367