الدور الوسيط للمرونة الاستراتيجية في العلاقة بين التخطيط الاستراتيجي و تحقيق الميزة التنافسية

Abstract EN

The study aimed to identify the intermediate role of strategic flexibility in the relationship between strategic planning and achieving competitive advantage by application on insurance companies in North Kordofan State (Elobeid city).

The study problem can be summed up in the following main question: What is the effect of strategic flexibility in the relationship between strategic planning and achieving competitive advantage? The study was based on a comprehensive inventory method, where a questionnaire was designed to collect data.

Sixty-one questionnaires were distributed, while fifty were retrieved for analysis, which attributed to 81.96% of the total number of questionnaires.

The study used the descriptive statistical method in order to analyze the data and to test its hypotheses.

The main findings of the study indicated that strategic flexibility mediates the relationship between strategic planning and achieving competitive advantage.

The main recommendations of the study calls for insurance companies in North Kordofan State (Elobeid city) to give more attention for analyzing their internal environment in order to obtain strong points that enable them to reduce their preventive operations and prevail over their competitors.