أثر التسويق الإلكتروني في جودة الخدمة المصرفية : دراسة استطلاعية لآراء عينة من العاملين في مصرف الرافدين الحكومي (الإدارة العامة)‎

Abstract EN

The aim of the research is to find out the impact of e-marketing on the quality of banking services, and the most important electronic systems approved by the Rafidain government bank.

The public administration is the research society.

To achieve this, a questionnaire was designed to be composed of (40) During which many conclusions and recommendations were reached, the important of which are: 1-There is a significant correlation and impact relationship between e-marketing and the quality of banking service in the bank in question.

2-The need to provide the infrastructure requirements of equipment and equipment and to train the staff in the field of e-marketing banking commensurate with the developments taking place.