Success factors of the adoption of mobile banking in the Gaza Strip
Other Title(s)
عوامل النجاح لتبني الخدمات المصرفية عبر الهاتف المحمول في قطاع غزة
Dissertant
Thesis advisor
Dahliz, Khalid Abd Abd al-Salam
Ashur, Yusuf Husayn Mahmud
University
Islamic University
Faculty
Faculty of Commerce
Department
Department of Business Administration
University Country
Palestine (Gaza Strip)
Degree
Master
Degree Date
2018
English Abstract
The aim of this study is to identify the success factors of the adoption of mobile banking in the Gaza Strip.
Specifically, this study explores the factors (perceived usefulness, perceived ease of use, perceived risk, trust, perceived cost, need for personal interaction, credibility, compatibility with lifestyle and quality of Internet connection) that affect the adoption of mobile banking in Gaza Strip.
The research followed the descriptive approach.
The convenience sampling was used and a self-administered questionnaire was distributed to a sample consisted of 384 mobile banking users in Gaza City.
A total of 345 usable questionnaires were collected and then analyzed using SPSS application.
The results showed that most respondents are youth (70.5%) and educated (69%), the majority of them were males (71%), and working in private sector (43.8%) and have a good background of IT (54.2%).
The results also revealed that all tested factors are important factors that affect the adoption of mobile banking, while most of the respondents 74%, 75% agreed the importance of perceived usefulness and perceived ease of use as the factors effecting the adoption of mobile banking.
The study also found that the increase of education level, income level and background of IT increases the customers’ interest in mobile banking.
The study recommends that the banks should add more services to be accomplished through their applications.
Banks also should consider the ease of use and usefulness in consideration when they design their applications.
The institutions concerned should take actions to aware customers about the risks related to the usage of mobile banking
Main Subjects
Topics
No. of Pages
95
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Introduction.
Chapter Two : Literature review.
Chapter Three : Research methodology.
Chapter Four : Results and discussion.
Chapter Five : Conclusions and recommendations.
References.
American Psychological Association (APA)
Taha, Muhammad Hasan Muhammad. (2018). Success factors of the adoption of mobile banking in the Gaza Strip. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-911794
Modern Language Association (MLA)
Taha, Muhammad Hasan Muhammad. Success factors of the adoption of mobile banking in the Gaza Strip. (Master's theses Theses and Dissertations Master). Islamic University. (2018).
https://search.emarefa.net/detail/BIM-911794
American Medical Association (AMA)
Taha, Muhammad Hasan Muhammad. (2018). Success factors of the adoption of mobile banking in the Gaza Strip. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-911794
Language
English
Data Type
Arab Theses
Record ID
BIM-911794
