Modeling the impact of corporate social responsibility on customer based brand equity with empirical study

Abstract EN

-The purpose of this study is to propose a model on how corporate social responsibility (CSR) influences Customer based brand equity (CBBE).

Four factors have been suggested, that may moderate the role of CSR on CBBE, and these factors are: Customer attitude towards CSR, the perceived nature CSR, Cultural and ideological factors and Market presence, quality and price of CSR products.