Effectiveness of electronic brainstorming as a technique of creative thinking : theoretical approach

Abstract EN

Electronic brainstorming is a contemporary managerial concept on which creativity process relies.

Through this theoretical study, we will try to explore the effectiveness of electronic brainstorming in comparison with traditional brainstorming.

Therefore, we divided the present research paper into four sections: section one is about the historical evolution of electronic brainstorming; section two concerns the types and the tools of EBS, and finally section three and four which we devoted to the advantages and disadvantages of electronic brainstorming.

The study resolved that although its drawbacks, electronic brainstorming is more effective than traditional brainstorming.