أثر أخلاقيات التسويق على الابتكار التسويقي و كيفية تحقيقها في المؤسسة

Abstract EN

The concept of marketing has exceeded the traditional concept exclusive to achieve the organization's goals of growth and stability to achieve satisfaction and loyalty.

This was adopted primarily on the requirement to apply innovation and Especially marketing innovation witch required put in marketing ethical framework to guide their behavior in order to achieve balance in profits and the protection and consumer satisfaction.

This study aims to learn the marketing ethics on and how it can be realized in every element of the marketing mix elements and finally how it can effect on the marketing innovation in the organization.