أثر التسويق الداخلي على الالتزام التنظيمي للعاملين في جامعة قسنطينة 2

Abstract EN

This study aims to identify the impact of internal marketing on organizational commitment in the Algerian university.

To achieve this objective, we made a field study at the University of Constantine 2, where we witnessed the reality of the internal marketing and organizational commitment in this university, as well as studying the relationship between them through a questionnaire that was distributed to a sample of the staff.

The results showed a weak application of internal marketing in this organization and an average level of organizational commitment to the University’s staff.

It also proved a relatively strong link between internal marketing and Organizational Commitment.