أثر التسويق الالكتروني على جودة الخدمة المصرفية الالكترونية في الجزائر : حالة بنك سوسيتي جنرال

Abstract EN

The importance of this research stems from the importance of the subject matter, especially as it deals with an important sector of the banking sector, the objectives it seeks to achieve in relation to the impact of e-banking on the banking services of banking institutions in Algeria, That the banking institutions in Algeria are racing to provide their services on the latest information and communication technology, which led to the widespread use of the concept of electronic marketing through multiple means and electronic channels to meet the needs and desires of customers Pleasures The development of the marketing of banking services is one of the modern trends that have seen a great expansion due to the increasing role in contemporary life.

Electronic banking has become one of the areas of modern marketing knowledge.

This knowledge field has grown rapidly and contributed to the tremendous development in information and communication technology In the implementation of marketing operations and activities, especially the Internet, as well as various electronic means that enabled the banking institutions to develop an effective electronic marketing bank.