واقع برامج إدارة العلاقات العامة في بعض البنوك السعودية المحلية و الدولية : دراسة ميدانية على موظفي بنك الراجحي و البنك السعودي الفرنسي

Abstract EN

The main objective of the study was to identify the availability of an independent public relations department within the banks of Al Rajhi and BSF as well as to know the extent of use of public relations within Al Rajhi Bank and BSF by the staff for research, studies, planning and evaluation in their activities and programs.

The present study was based on the sample survey methodology for the staff of the public relations department within some local and international banks in Makkah.

The sample of the study were (50) of the staff of such Departments of Public Relations, and the study applied newspaper survey interview.

- The most important results of the current study were: -The study showed that, there is a department or a separate section of public relations within the financial bank in which it operates, which came in the first ranking by a large percentage distributed between the items of the sample of Al Rajhi Bank and BSF.

-The authority or the person responsible for the evaluation of public relations management programs at the financial bank “the senior management” came in the first rank by a large percentage.

-Validation of the hypothesis, that, There is a relationship of statistical significance between the interest of senior management within banks (Al Rajhi and BSF) in the management of public relations and the extent of achieving its programs and objectives.

-Validation of the hypothesis, that, There is a correlation relationship of statistically significant between the existence of independent management of public relations within the banks of Al Rajhi and BSF and the achieving of its programs and objectives.