أثر تصميم الموقع الإلكتروني على المربع الذهبي للتسويق : دراسة على عينة من عملاء مؤسسة موبيليس ولاية سكيكدة

Abstract EN

This study aims to find out the impact of website design on the golden square of marketing, where we studied a sample of Mobilis customers in Skikda, and we have designed a questionnaire as a tool for data collection, 384 questionnaires were distributed, valid questionnaires were 355, the questionnaires were analyzed and interpreted by using the spss program, the study has concluded that there is an impact of website design on all components of the Golden Square of marketing, as this effect was clearly demonstrated through statistical analysis of all the study variables