التسويق السياحي كمحرك أساسي لعجلة التنمية السياحية

Abstract EN

This paper aimed at investigating the contribution of tourism marketing in supporting of tourism development as the importance of the latter in achieving comprehensive development through hard currency insurance, improve the balance of payments, create new jobs.

Tourism marketing aimed at supporting the tourism service centres in the markets and creating a growing demand on them, and this is done to identify the desires of tourists and work to diversify tourism services and continuously developed in order to provide the best style and the lowest possible cost for the consolidation and development of tourism.